CD Skripsi

Analisis Persaingan Usaha Souvenir Di Kota Pekanbaru Tahun 2015-2018

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This research was conducted in the city of Pekanbaru. The purpose of this study was to determine the conditions of competition in the souvenir busness in the city of Pekanbaru. This research uses cencus method. The sample in this study were all souvenir businesses in the city of Pekanbaru which amounted to 5 business units. The data in this study are primary and secondary data. The analytical method used in this research is descriptive qualitative. And to know this business competition used variables in the analysis of Porter’s Five Forces. From the results of study anlyzed using the Porter’s Five Forces that the competitor variable in the souvenir business has a high level of competition, that is the amount of competition that arises.from the supplier variable, the company has several suppliers of raw materials and labor. From the buyer side, the souvenir business has a number of consumers with varying souvenir prices. In terms of new entrants, the number of souvenir entrepreneurs in the last 6 months there are approximately 5 entrepreneurs. Of the substitution variable of the souvenir business there are several substitute products found in some souvenir businesses.
Keywords : Competition, Souvenir, Porter’s Five-Forces

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0215)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0215)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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