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Strategi Pengembangan Industri Kecil Dan Menengah Mie Sagu Di Kecamatan Tebing Tinggi Kabupaten Kepulauan Meranti

This study was conducted in Tebing Tinggi district Kepulauan Meranti Regency. This study was conducted in March 2019. The purpose of this study was to find out the appropriate strategies to develop the sago and small sago mushroom industry in Tebing Tinggi district Kepulauan Meranti Islands. Data used were secondary data and primary data was obtained directly from respondents of small and medium sago respondents in Tebing Tinggi District, amounting to 36 business units. Data analysis method used is SWOT analysis and IE Matrix. Based on SWOT analysis, this suggests that the small industry of sago noodles in Tebing Tinggi district Kepulauan Meranti Regency has a strategy of developing business, and is facing internal and external problems from the industry. Based on IE matrix of small and medium industries, sago noodles in Tebing Tinggi district Kepulauan Meranti regency are in cell V with internal and external capabilities in stable growth. Based on SWOT analysis diagram, this strategy is in quadrant I (aggressive strategy). This strategy is more focused on SO (Strenght-Opportunity) strategy, which is by empowering to capitalize on opportunities. The development strategy is to maximize promotion and expand other regional markets so that nasi business grows and improves, maintains product quality and customer reach to increase purchasing power.
Keyword : Small and Medium Sago Noodles Industry, SWOT Analysis, IE Matrik

Ketersediaan
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Perpustakaan Universitas Riau 02 01. 119 (0221)
02 01. 119 (0221)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 01. 119 (0221)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi.,
Deskripsi Fisik
xi, 130 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 01. 119 (0221)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
ILMU EKONOMI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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