CD Skripsi

Strategi Pengembangan Industri Kreatif Sub Sektor Reklame Di Kota Pekanbaru

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This research purposed for knowing the level strength, weakness, opportunity and threat in creative industry sub sector advertising in Pekanbaru City. This research is to purposed for knowing what a straregic in advertising for creative industry sub sector advertising in Pekanbaru City can grow with good. Data used in this study is primary and secondary data. The secondary data is sourced from Badan Pusat Statstik Provinsi Riau and Dinas Perindustrian dan Perdagangan Kota Pekanbaru.
This research use methods throught the teori of SWOT (Strength, Weakness, Opportunity and Threat). In this model variabels are used is weakness, opportunity and threat.
The result of the research noted that creative industry sub sector advertising in Pekanbaru City be based on internal factor and eksternal faktor show is creative industry sub sector advertising in Pekanbaru City be in quadran I. This quadran is a very benefit potition. Where in this potition a producent or industry have a strong potition and have a opportunity for developing. The right strategi for creative industry sub sector advertising in Pekanbaru City is SO, that strategy have opportunity ang strenght so can used that opportunity.



Keywords : SWOT, strength, weakness, opportunity and threat

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0233)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

xi, 87 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0233)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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