CD Skripsi

Analisis Pengembangan Industri Kerajinan Anyaman Tikar Di Kabupaten Siak

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This study aims to analyze the development of the woven mat handicraft industry in Siak Regency.
In this study, the total population of the study was all of the woven matting industry business operators in Siak Regency, namely 39 businesses. The sample was taken in this study using the census method because the total population was less than 100 so that the entire population was sampled. The analytical method used is quantitative descriptive. Measurements made in this study are by using a questionnaire, the existing data is processed and analyzed using data tabulation, while to analyze it is to use SWOT analysis tools.
Based on the research results it is known that the results of the IE matrix analysis compiled by plotting the total score of the IFAS and EFAS matrices, Based on the results of the matrix analysis it is known that the main strength for the woven craft industry is the ease in obtaining raw materials. The weight and average rating of internal factors has the highest average weighting and rating. Weaknesses are the limitations of their innovation and creativities This means that respondents consider this factor to be the most important weakness compared to other weaknesses. The main opportunity for the woven mat craft industry in Siak Regency is the state of local culture in the use of mats in various traditions. While the threat of weather or rainy season is a constraint in production activities. This means that respondents consider this factor to be the most important threat compared to other threat indicators. Based on the IE Matrix is in the S-O strategy column, it is because the meeting between IFAS and EFAS is on opportunities and strengths.

Keywords: Matting industry Development Strategy, SWOT Analysis.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0252)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0252)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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