CD Skripsi
Analisis Permintaan Jasa Penyewaan Rental Studio Musik Di Kota Pekanbaru
This study aims to measure how much influence the rental rates of studio rental, distance, and facilities available at each unit of music studio rental services in the city of Pekanbaru with quantitative methods. Data collection was carried out by interview and questionnaire techniques for respondents involving consumers of studio music rental services. Regression results show the effect of studio rental rates, distance, facilities on demand for music studio rental services in the city of Pekanbaru. Variable studio rental rates and distance have a negative and significant effect on the demand for studio music rental services in the city of Pekanbaru. Facility variables have a positive and not significant effect on demand for music studio rental services in Pekanbaru City. The results of this study indicate that what affects the community in choosing and making requests for a studio rental service is greatly influenced by studio rental rates and distance.
Keywords: Demand, Rates, Distances and Facilities
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