CD Skripsi
Analisis Potensi Industri Pariwisata Candi Muara Takus Di Kecamatan Xiii Koto Kampar Kabupaten Kampar
This study aims to identify the potential of the tourism industry tourism object Muara Takus temple in district XIII Koto Kampar, Kampar regency. To find out the strategy of developing the tourism industry of muara takus temple in district XIII koto kampar, kampar regency. Through an assessment of the internal and exsternal environment, we can find the tourism industry development strategi of muara takus temple in district XIII koto kampar, Kampar regency. In this study using two data collection techniques, namely using primary and secondary data using quantitative descriptive method and SWOT Analysis. The sample used is tourists who are or who have visited muara takus temple 100 respondents.
Internal environment results obtained a score of 3.105 which means that the tourism object of muara takus temple in district XIII Koto Kampar, Kampar regency is in a strong position and external environmental analysis is obtained a score 3,022, which means muara takus tourism object in XIII koto Kampar, Kampar regency is in a strong position. The result of the SWOT analysis is the SO Strategy ( strenght and opportunity) where the situation can be carried out by having strenghts and opportunities, so that it can be used to exploit existing opportunities to increase the growth of muara takus in XIII Koto Kampar district, Kampar regency
Keywords : industrial potential, muara takus tourism, SWOT Analysys
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