CD Skripsi
Pengaruh E-Commerce, Lama Usaha Dan Tingkat Pendidikan Terhadap Penjualan Usaha Pada Industri Pakaian Jadi Di Kota Pekanbaru
This study aims to determine how much influence e-commerce, long business and level of education on business sales. The location of this research is in Pekanbaru City. The object of this research is the apparel industry in Pekanbaru City. The sample used in this study was 68 business units in the apparel industry in Pekanbaru City. The analysis technique in this study uses multiple regression analysis. The results of this study indicate that the e-commerce variable, long of business and level of education simultaneously have a significant influence and influence on business sales in the apparel industry in Pekanbaru City by 70.3%. While the rest (29.7%) is influenced by other variables outside this regression model or other factors not discussed in this study..
Keywords : apparel industry, e-commerce, long business, education level, sales
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