CD Skripsi

Strategi Pengembangan Industri Pariwisata Istana Siak Di Kabupaten Siak Sri Indrapura

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This research to find out how the development of tourism industry, namely the Siak Sri Indrapura Palace in order to attract the interest of visitors. This research uses primary and secondary data with a purposive sampling method with SWOT analysis. The population in this research were all tourists visiting Siak Palace, as many 100 repondents. The results of this research are quadrant I (Aggressive) which means the industry is in a state of strength and opportunity. Internal analysis shows strength and weakness factors and external analysis shows opportunity and theart factors. Based on analysis of internal and external factors, the formulation of Siak Palace development strategy includes: a) S-O Strategy: optimizing the potential of the Siak Palace because it has a strategis location that can be explored by all people; b) W-O Strategy: increase promotion and infrastructure that is still lacking by utilizing of the income earned; c) S-T Strategy: always maintain hospitality with tourists; d) W-T Strategy: always hold events to attract tourists to visit Siak Palace.
Keyword : SWOT Analysis, Tourism Industry, Strategy, Development

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 120 (0033)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis -IlmuEkonomi., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 120 (0033)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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