CD Skripsi

Analisis Pemetaan Selera Pemirsa Terhadap Atribut Media Video Penyuluhan Budidaya Padi Di Desa Bunga Raya Kecamatan Bunga Raya Kabupaten Siak

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ABSTRACT
Video is one of the media that can be used in agricultural extension activities.
However, often in practice, the video used is not in accordance with the tastes of
farmers and has an impact on the effectiveness of the extension itself. This
research was conducted with the aim of identifying the level of farmers'
preference for 10 types of videos of rice cultivation extension and analyzing the
attributes that affect the attractiveness of rice cultivation video counseling in
Bunga Raya Village, Bunga Raya District, Siak Regency. The location selection
was done purposively with the consideration that Desa Bunga Raya had an active
farmer group and had utilized video media in the extension activities. The sample
in this study consisted of 100 farmer panelists to assess the level of preference for
the video and 12 expert panelists in attribute assessment.The hedonic test analysis
was used to identify the level of farmers' preference for the 10 types of video
extension of rice mina cultivation and descriptive test to analyze the attributes
that affect the attractiveness of rice video extension education. The results of
cluster analysis (AHC) from the hedonic test and Principal Component Analysis
(PCA) analysis of the descriptive test are then analyzed using preference mapping
techniques. The best video of this study is video number 1 with a respondents'
favorite level of 89% and produces a video attribute rating of the most influential
namely educational material, understanding material, appropriate material,
material to make it easier, story, duration, tested material, gradual material,
audio, color, visual, transition, zoom, movie, layout design, back sound,
typography, narration, sound effects, video effects, animation, and dialogue.
Keywords : passions, extension video, video attributes, preference mapping

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 120 (0016)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian - Agribisnis., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 120 (0016)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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