CD Skripsi

Strategi Pengembangan Industri Kreatif Cafe & Resto Di Kota Pekanbaru

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Abstract
This study aims to analyze the right development strategy to be applied to the
creative cafe & restaurant industry in Pekanbaru City. The population and sample used
in this study were 72 cafes & restaurants. The analytical tool method used in this
research is descriptive method and SWOT analysis in order to find out the constraints
faced by the cafe & restaurant industry and provide appropriate alternative strategies for
the cafe & restaurant industry in Pekanbaru. The results showed that the analytical
methods used were EFAS matrix, IFAS matrix, and IE matrix. Based on the analysis of
the external and internal environment of the cafe & restaurant industry in the city of
Pekanbaru is in a position of growth where the strategy of concentration through
horizontal integration. This means that the strategy adopted is more defensive, which is
to avoid losing sales and losing profits so an SO strategy needs to be applied. In
implementing the SO strategy, the cafe & restaurant industry in Pekanbaru City needs to
prioritize the application of strategies to expand markets and improve product quality
supported by technological developments, strategies to utilize strategic cafe & restaurant
locations to make it easier for people to recognize products and be easily visited by the
community, strategies utilize cheap prices and add menu variants to increase industrial
activities so that the products offered are more varied and attract many visitors.
Keywords: Cafe & Resto Industry, SWOT Analysis, IE Matrix

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 120 (0078)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Ilmu Ekonomi., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 120 (0078)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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