CD Skripsi

Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Karoseri Di Kota Pekanbaru

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This study aims to analyze the factors that influence the demand for car body in
the city of Pekanbaru. In this study the population taken was the person who made a
request for a car body in the city of Pekanbaru and used a sample of 84 respondents.
This research uses accidental sampling technique. The analytical method used in this
study is a quantitative descriptive method using SPSS software version 2.4. By using
multiple linear regression to test the hypothesis. The results showed that the value of R
squared was 0.757, which means that 75.7% of body demand in Pekanbaru City was
influenced by the variable price of the goods themselves and consumer income while
24.3% was influenced by other variables. Simultaneous regression of independent
variables has an influence on the dependent variable. Partially the price of the goods
itself has a negative and significant influence on the demand for carrosery in the city of
Pekanbaru. While the consumer income variable has a positive and significant impact
on the demand for carrosery in the city of Pekanbaru.
Keywords: Carrosery Demand, Price of Goods Itself, Consumer Revenue, Consumer
Taste

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 120 (0096)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – ILMU EKONOMI., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 120 (0096)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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