CD Skripsi

Analisis Pengembangan Usaha Kerajinan Bambu Di Kecamatan Rambah Kabupaten Rokan Hulu Provinsi Riau

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This study aims to: first, know the intersal and external factors of bamboo
crafts business in Rambah Subdistrict; second, know the development of bamboo
crafts business in Rambah Subdistrict.
This research is essentially quantitative-descriptive. It was conducted in
Rambah Subdistrict from January 11 to may 18, 2020. The subjects of this study
were bamboo craft business with a sample of 3 bamboo craft businesses. The data
analysis technique is that of quantitative-descriptive. The data were collected by
observation, interviews and questionnaires.
The result of this study show that: first, Bamboo craft business
entrepreneurs in Rambah District are men with an age range of 24-38 years;
second, the existing conditions of natural resources, marketing, human resources,
technology and capital are described as follows: first, the natural resources for
raw materials are quite available; second, the marketing area of the production of
bamboo craft business in Rambah District is quite extensive because it has
reached beyond the island of Sumatra; third, the human resources are available;
fourth, the technologies utulized for such business are inadequate; fifth, the
capital needed to run such an business is high; and third, based on the SWOT
analysis, the strategies which are potentially adopted to develop and empower
such an busines are: first, expanding the market so that goods are more famous;
second, develop more product choices from bamboo raw materials; third, utilize
human resources to produce more creative bamboo crafts; fourth by increasing th
amount of the capital from available capital resources to develop their business.
Keywords: Industry profile, human resources, marketing, human resource,
technology, capital, development strategy, SWOT analysis.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 120 (0099)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – ILMU EKONOMI., 2020

Deskripsi Fisik

x, 66 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 120 (0099)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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