CD Skripsi

Strategi Pengembangan Industri Minuman Sirup Mangrove Di Kecamatan Rangsang Barat Kabupaten Kepulauan Meranti

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This study aims to determine the development strategy of the mangrove syrup
beverage industry in the West Rangsang District, Meranti Islands Regency.
Retrieval of data using the census method, namely the entire population of 2
business units. Analysis of the data used is the SWOT analysis, IFAS and EFAS
matrix.
Based on the results of the matrix analysis it is known that the main strength for
the mangrove syrup beverage industry is price. The disadvantage is limited
capital. The main opportunity is the increase in population. The threat of
fluctuations in raw materials. Based on the IE Matrix is in the S-O strategy
column, it is because the meeting between IFAS and EFAS is on opportunities and
strengths.
Keywords: development strategy, small industry

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 120 (0103)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – ILMU EKONOMI., 2020

Deskripsi Fisik

x, 66 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 120 (0103)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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