CD Skripsi

Analisis Faktor Yang Mempengaruhi Permintaan Belanja Online Pada Masyarakat Kota Pakanbaru

---

This research was conducted on the community in Pekanbaru City. The
purpose of this study is 1) to find out whether prices have an influence on online
shopping demand in the city of Pakanbaru. 2) To find out whether income has an
influence on online shopping demand in the city of Pakanbaru. 3) To find out
whether gender has an influence on online shopping demand in the city of
Pakanbaru.
The theory used in this research is the theory related to demand. The type
and approach of this research is a descriptive study with a quantitative approach.
The total population of this study was 1,149,359 people of Pekanbaru City. The
sampling technique used is convenience sampling. The data used in this study are
secondary data and primary data. Data collection was carried out by means of a
questionnaire. The data analysis technique used in this study is multiple linear
regression with the help of the SPSS (Statistical Product and Solution) 25
program. The results of the data analysis show that the R2 value is 0.748,
meaning that price, income and gender affect online shopping demand by 74.8%
whereas 25, 2% is influenced by other factors not analyzed in this study. From the
results of statistical tests it can be seen that the significant value of the F test of
0,000 is smaller than 0.05. So it can be concluded that price, income and gender
simultaneously or jointly affect the demand for online shopping.
Keywords : Online Shopping Requests, Prices, Income and Gender

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

02 01. 120 (0107)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – ILMU EKONOMI., 2020

Deskripsi Fisik

x, 66 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

02 01. 120 (0107)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar