CD Skripsi

Faktor Faktor Yang Mempengaruhi Konsumen Dalam Memutuskan Pembelian Ikan Patin (Pangasius Sp) Segar Di Pasar Arengka Kota Pekanbaru Provinsi Riau

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Research on the factors affecting consumers in deciding to purchase fresh
fish Patin (Pangasius sp) was held in March 2020 at the market Arengka Kota
Pekanbaru Riau province. This research aims to know about the overview of the
market Arengka Panam Pekanbaru, knowing the characteristics of the consumers
of fresh fish in the market Arengka Panam Pekanbaru and analyze the factors that
affect consumers in deciding the purchase of fresh fish patin in the market
Arengka Panam Pekanbaru. The method used is a survey method with the number
of respondents as many as 25 consumers of fresh starch fish. From the results of
the research is known that Arengka morning market is one of the traditional
market that is managed by the private sector, which is the morning market
Arengka was established in the year 1990 on the land of Mr. Pudja, with a land
area of 6,000 m2. Arengka Morning Market located on the street of Arengka and
Soekarno Hatta Village District Sidomulyo Marpoyan Damai, has 95 kiosks, 210
Los, consisting of 400 traders 305 male merchants and 95 women merchants one
of his freshman fish vendors consisting of 25 trader. Factors affecting consumers
in buying fresh patin fish market in the morning is the quality of fish, prices and
decisions consumers fresh patin, of the three factors that became the main factor
of consumers in deciding.
Keywords: characteristics, patin fish, arengka market
1)Student of the Faculty of Fisheries and Marine, the University of Riau
2)Lecturer of the Faculty of Fisheries and Marine, the University of Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 120 (0073)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 120 (0073)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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