CD Skripsi
Strategi Bertahan Hidup Rumah Tangga Penjual Lemang Tapai Di Jalan Jenderal Sudirman Pekanbaru
The new Pekanbaru city as one of the fast growing cities in the constructions of the quick development made exiciting communities that could compete in the finding sustenance one of the jobs was selling lemang tapai .Works as a Lemang Tapai Selling with an income that barely is hard to imagine with such conditions how they can afford welfare of the family, educate their children, and live with the necessities of life are now all hyper-expensive.when selling, of course, there are many obstacles they have to face, including the raids of the municipal police and also natural factor such as rain and hot sun nowadays it is difficultfor writersto imagine that they have tomeet family needs onl by relying on selling lemang tapai,and thats why researches are further interested in knowing how the survival strategies used by the Lemang tapai seller in their living environment, anad what is the profileof the lemang tapai seller in environment. the theory used is edi sunarto, about survival strategies, and research methods used are a qualitative approach with in-depth interviews.The results showed that there are three strategies used to survive a gold prospector, namely: strategy of active, passive strategy and network strategy. Active strategy carried a Lemang Tapai Selling is to find another job, the family members to come to work and optimize available resources. Passive strategy carried a Lemang Tapai Selling that is by adopting a frugal life. Network strategy which carried lemang tapai selling are asked for help from family or neighbor.
Keywords :Strategy Active, Passive Strategy, Network Strategy.
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