CD Skripsi

Strategi Kampanye Pemerintah Kota Pekanbaru Dalam Upaya Pengembangan Program Smart City Madani Di Kota Pekanbaru

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Pekanbaru is a relatively large urban area, covering an area of 632.26 km2. Pekanbaru City is on the eastern route of Sumatra and at the same time serves as the gateway for western Indonesia to Asia, America and Europe. The rapid and dense infrastructure development has made the city of Pekanbaru a metropolitan city. Referring to the metropolitan characteristics listed in Law no. 26 of 2007 concerning Spatial Planning, Pekanbaru as the capital of Riau Province, concretely has met the criteria of 1.1 million people and has exceeded the minimum standard of a metropolitan city of 1 million. Referring to the Pekanbaru City RPJMD, the vision of the city of Pekanbaru is Creating a Smart City Madani. As the center of the government of Riau Province, the center of education, the center of trade, industry and services. a very strategic area position, because it is right in the middle of Riau province, which is surrounded by areas rich in natural resources.
This study used descriptive qualitative method. The technique of determining the research subject uses a purposive technique. The informant in this study was the Head of Public Relations of the Pekanbaru City Government. Head of Public Relations Cooperation Analysis of Pekanbaru City Government, Head of Communication and Information and Media Section of Pekanbaru City and Pekanbaru City community who are in direct contact with the Smartcity Madani program in Pekanbaru City. Data collection techniques are interviews, observations, and documentation. The data analysis technique used interactive data analysis models by Miles and Huberman. Data validity techniques in this study, the authors use participation extension and triangulation.
This study shows the strategy used is a social change campaign. Pekanbaru city government campaign planning in the Pekanbaru city government campaign strategy is the realization of Smart City Madani according to the vision of the Pekanbaru City government by analyzing targets into general and specific objectives, the form of messages conveyed is informative and persuasive the media used are print and electronic media, which contains 6 Pilar Smar City The implementation of the Pekanbaru city government campaign in the Pekanbaru city government campaign strategy is the Madani Smart Card Program, Community Based Community Empowerment (PMBRW) and Community Empowerment Based on Houses of Worship (PMBRI) and the evaluation of the Pekanbaru city government campaign in the Pekanbaru city government campaign strategy. maximum. The obstacles in the campaign are the lack of human resources, the community does not understand the use of communication systems and applications, the lack of staff in the technology sector, the lack of understanding of officers regarding the functions and duties of Smart City Madani

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0121)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

xiii, 134 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0121)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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