CD Skripsi

Konvergensi Media Radio Republik Indonesia (Rri) Pekanbaru Dalam Mempertahankan Eksistensi Di Era Digital

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Media convergence is a step toward maintaning the existence of RRI
Pekanbaru when a lot of new media is emerging. The largest user of new media,
based of the internet in Indonesia, are age-ranging groups 15-19 and are youth
age groups. Programa 2 RRI Pekanbaru is a radio with segment of young people
listeners, is already doing innovation to stay in this digital era. The innovation
has intensified since the pandemic of Covid-19 curbed public activity. Efforts
made by RRI Pekanbaru to sustain existence had impact both negative and
positive. The purpose of this research is to see the existence of RRI Pekanbaru
after doing media convergence and see the impact of media convergence felt by
both RRI Pekanbaru’s employee and the audience.
This research uses qualitative methods using the mediamorphosis concept
by Roger Fidler. The subject in this research was the RRI Pekanbaru’s head of
station, head of Programa 2 RRI Pekanbaru, Programa 2 RRI Pekanbaru’s
announcer and audience of Programa 2 RRI Pekanbaru. Data collection
technique used was observation, in-depth interviews, and documentation. The
location of this research in the LPP RRI Pekanbaru.
The result found that media convergence of RRI Pekanbaru is live streaming
in youtube or RRI Play Go app that can access in their smartphone. Existence of
RRI Pekanbaru after media convergence was still acceptable in society. Audience
among teenager or young people not too much, as youths prefer to search
information or entertainment through web-based media communication such as
social media. RRI Pekanbaru keep upgrade their technology to preserve existence
in the digital era. RRI Pekanbaru has doing media convergence and the result is
more positive effects felt, both internal RRI Pekanbaru themselves and by the
audience of RRI Pekanbaru.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0003)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

ix,105 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0003)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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