CD Skripsi

Strategi Komunikasi Dinas Kesehatan Dalam Penanganan Covid 19 Kepada Masyarakat Di Kabupaten Kuantan Singingi

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Coronavirus disease 2019 or covid 19 is a new type of disease caused by a
virus from the coronavirus group, namely the severe acute respiratory syndrome
coronavirus 2 (SARS-CoV-2). This virus has spread throughout the country,
including Kuantan Singingi Regency. The purpose of this study was to determine
the communication strategy of the Kuantan Singingi District Health Office in
implementing performance for the management and prevention of Covid 19. The
researchers conducted an investigation at the District Health Office of Kuantan
Singingi because Kuantan Singingi Regency was originally a green zone and
After the first case was found, the community continued to carry out normal
activities until Kuantan Singingi Regency was confirmed as a red zone in Riau
province. The Kuantan Singingi Regency Health Office as an institution that
manages Covid 19 in the Kuantan Singingi Regency has a strategy that
researchers find interesting in their prevention steps and that makes researchers
interested in conducting research.
This study uses a qualitative descriptive method with strategic
communication theory. The research subject determination technique used
intentional and accidental sampling techniques. The informants in this study were
5 people. The data collection techniques used were observation, interviews, and
documentation. The data analysis techniques in this study used Miles and
Huberman interactive data analysis techniques that consisted of data reduction,
data presentation, and drawing conclusions or verification. To achieve data
validity in this study, the researchers used extension of participation and
triangulation.
The result of this research is that the communicator's strategy is the
Kuantan Singingi Regency Health Office with the criteria that people consider
themselves communicative, have high credibility, have experience, can be trusted
and update the development of covid 19. The Audience strategy These are all the
people at Kuantan Singingi Regency, especially those who are over 40 years old
and already have a history of illness. The communication messages transmitted
are in the form of informative messages (notifying the dangers of covid 19),
persuasive (inviting to comply with health protocols) and coercive (penalties for
collecting garbage at the places of raids). The media used are print media
(banners, billboards and posters), electronic media (Kuansing FM radio), digital
media (videotron), online media (website dinkes.kuansing.go.id) and social media
(instagram @dinkeskuansing and facebook Kuansing Health Office).

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0032)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xi, 92 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0032)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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