CD Skripsi

Analisis Penilaian Atribut Video Penyuluhan Komoditas Nenas Di Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar

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ABSTRACT
This research was conducted with the aim of identifying the level of farmers's
preferences and the attributes that were the attractiveness of the 10 extension
videos on pineapple commodities, as well as analyzing the effect of the extension
videos on increasing farmers's knowledge. The research was conducted in Kualu
Nenas Village, which is a village with quite a large number of active pineapple
farmer groups. The samples in this study were 80 farmers and 12 experts in the
field of extension, multimedia, informatics and communication. This research
used sensory analysis in the form of hedonic test which was analyzed using the
Agglomerative Hierarchical Clustering (AHC) method and descriptive test which
was analyzed using the Principal Component Analysis (PCA) method. ) as well as
the pretest and posttest tests which were analyzed by SPSS. Based on the results
of the study, it shows that the sensory analysis for the hedonic test, video 6
becomes the video with the highest level of interest, which is 78% with an
average cluster rating of 6.06 (likes) with characteristic attributes that are the main
attraction, including story stories, narratives, sound effects, background sounds,
transitions, video effects, dialogue, moving media, animation, movies, visuals,
layouts, typography, colors, and duration. Whereas for the pretest and posttest
tests, it was found that the results of video 6 became the video that had the highest
increase value, namely 43.49%, while for the overall average value of increase
was 21.77%.
Keyword : counseling, video attributes, knowledge enhancement, preference
mapping

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0038)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0038)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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