CD Skripsi

Analisis Usaha Dan Strategi Pengembangan Industri Roti Tawar Kasino Di Kota Pekanbaru

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Casino Fresh Breadt industry business is one of the businesses that remain
and has its own market, it is supported by many consumer demand for the
business of Casino Fresh Bread industry in Pekanbaru City.This is one of the
driving factors of Casino Fresh Bread industry business in Pekanbaru city to be
able to develop considering its marketing targets for now have entered into all
ages.
The location of the research was conducted on all businesses typical of
Casino Fresh Bread industry in pekanbaru city with a sample number of 3
businesses.The types of data sources used are primary and secondary data.Data
analysis methods are used using SWOT analysis and formulating strategies with
IFAS and EFAS matrix analysis.
The result of this research is a Casino Fresh Bread industry business in the
city of Pekanbaru is in quadrant II (Diversification).The strategy that needs to be
applied is ST (strength-treaths), this strategy is created by using the power that
businesses have to overcome threats.In this result, Casino Fresh Bread industry
business despite facing various threats, this business still has strength in terms of
internal.On the IFAS matrix (0.19) and on the EFAS matrix (-1.08). ST strategy
that needs to be applied in the form of: 1) Improving good management skills to
be able to compete with other Casino Fresh Bread businesses.2) Minimize the
cost of sales so that it is not difficult to determine the market price.
Keywords: Analysis, Strategy, Casino Fresh Bread Industry, SWOT

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0081)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0081)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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