CD Skripsi

Pengaruh Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Di Royal Asnof Hotel Pekanbaru

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This study aims to determine how much influence the Relationship
Marketingand service qualityhave on consumer loyaltyof the Royal Asnof Hotel
Pekanbaru. Relationship Marketingas a variable (X1), service qualityas a variable
(X2), and consumer loyaltyas a variable (Y). The method in this study is descriptive
and quantitative using the SPSS ver 23 for windows program, where the sample in
this study was taken as many as 99 respondents and the technique used was census.
From the results of data analysis which includes validity test, reliability test,
simple linear regression test, multiple linear regression test, determination test, t test
(partial) , and f test (simultaneous). The results of this study indicate that the results
of testing the first t-test hypothesis, relationship marketing on consumer loyalty,
namely t count (8,175) > (1.98472), meaning that relationship marketing has a
significant effect on consumer loyalty. The second quality of service on consumer
loyalty is t count (11,018)> (1.98472) meaning that quality of service has a
significant effect on consumer loyalty. The result of the calculated f test (87,242)
>Ftabel (3,09). It means that Relationship marketing and quality of service
simultaneously affect the decision at Royal Asnof Hotel Pekanbaru.
Keywords: Relationship Marketing, service quality, consumer loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0085)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xii, 117 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0085)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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