CD Skripsi

An Analysis Of Code Mixing In Pekanbaru Billboard Advertisements

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The study aimed to analyze the form of code mixing used in Pekanbaru billboard advertisements and to find out the dominant English lexical categories in Pekanbaru billboard advertisements. This research is qualitative research with descriptive analysis methods to find the percentage of data. The source of the data in this research is from billboard advertisements in Pekanbaru. The researcher collected a total of 45 billboard advertisements data. Data is collected by study documents because the data source is obtained from written form (billboard a advertisement). Based on the findings, researchers confirmed that most forms of code mixing are words while the dominant category of the Lexical Category of English is nouns. As a result, the total numbers of words are forty five (45). In addition, the researcher discovers that “Covid-19”, “YouTube”, and “Hype” are English words that mostly appear in Pekanbaru billboard advertisements. The researchers' findings present that the two forms of code mixing are words (such as; nouns, adjectives, verbs, pronouns and prepositions), and idioms. Therefore, the researcher confirms that there is a code mixing that is added by advertiser into Pekanbaru billboard advertisements.
Key Words: Code Mixing, Billboard, Advertisement.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 05. 122 (0001)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Bahasa Inggris., 2022

Deskripsi Fisik

ii, 45 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 05. 122 (0001)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN BAHASA INGGRIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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