CD Skripsi

Efektivitas Komunikasi Akun Instagram @Zaidulakbar Dalam Pemenuhan Kebutuhan Informasi Kesehatan

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JSR (Kick Healthy Prophet) is the advice and tips in keeping healthy lifestyle
through food from herbal ingredients, this term was first popularized by Dr.
Zaidul Akbar who works as a Ustad and is also a Herbal Doctor through the
@zaidulakbar instagram account. Where not only in terms of health information
but also in accordance with the teachings of Islamic law, so that if we follow we
will also get a reward. Kelman's theory is the guide in this research, in which he
views that the effectiveness of communication is said to be effective if it has three
indicator elements, namely self-internalization, self-identification, and
compliance.
The purpose of this study was to determine the level of communication
effectiveness of the @zaidulakbar Instagram account in meeting health
information needs and to determine the pattern of behavioral changes
experienced by followers after consuming the information obtained. This study
uses a descriptive quantitative research method with data collection techniques
through distributing questionnaires via the internet, namely Instagram media via
DM (Direct Massage) directly to 400 respondents based on random sampling
techniques. The data analysis technique in this study used descriptive statistical
techniques. And also using calculations through SPSS software version 25.0.
The results of this study state that the @zaidulakbar instagram account is very
effective as a medium for JSR health information with a value of 82.39%. The
value of self internalization is 87.78%, it is a very effective scale where the
information received is in accordance with the beliefs held, the message conveyed
provides benefits and makes sense to follow and the message will be accepted if
the communicator has ethos/credibility. The self-identification value of 76.8% is
included in the effective scale, followers feel that communicators have an
attraction so that they will follow and imitate the life habits of communicators that
influence them. The compliance value of 82.61% means that it is very effective
where followers submit and follow the health advice given by the communicator.
The @zaidulakbar account is proven to change the lifestyle habits of its followers,
this can be seen from the enthusiasm of followers in posting their activities in
processing and consuming JSR recipes and then sharing the health information
with their friends so that they are motivated to maintain a healthy lifestyle.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0108)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

x, 90 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0108)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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