ABSTRACT Law enforcement is a means of realizing the law that the law maker aspires to. The creation of legal certainty and related to justice. Street vendors (PKL) have an important role in the urban economy, especially in densely populated cities like Pekanbaru. Pekanbaru Mayor Regulation No. 100 of 2015 concerning Management and Empowerment of Street Vendors was issued with the aim of reg…
This study aims to analyze the effect of social media marketing on willingness to buy through brand awareness as an intervening variable in Tokopedia e-commerce among Riau University students. The research method used is descriptive quantitative. The population of this study were active users of Tokopedia and social media at Riau University. A sample of 100 respondents was selected using a non-…
The purpose of this study was to determine the effect of consumer ethnocentrism and perceived quality on purchasing decisions for Wardah cosmetic products at Guardian MTC Pekanbaru. The research approach used is a quantitative approach. All Wardah cosmetic consumers who have bought at Guardian MTC Pekanbaru are the population in this study. The sample used was 100 respondents who were obtained …
This research aims to understand e-commerce and financial technology on the income of MSMEs in the fashion sector in the case of traders in Padang Panjang Central Market. Micro, Small and Medium Enterprises (MSMEs) are business units run by individuals or groups. With the development of technology today, MSMEs can do various ways to increase their income, such as using e-commerce and financial …
This research examines the influence of organizational culture and transformational leadership style on organizational commitment through work motivation as an intervening variable. This research aims to find out how organizational culture and transformational leadership style influence organizations through work motivation as an intervening variable. This research uses a research method in the…
The aim of this research is to find out how to calculate break even points in profit planning and what the level of margin of safety is. This type of research is descriptive research with a quantitative approach. The type of data used is secondary data in the form of financial reports obtained from PT. Perkebunan Nusantara V Pekanbaru. The research results show that company (1) was at the break…
This research aims to determine the effectregarding the influence of organizational culture and motivation on employee loyalty through employee satisfaction as an intervening variable in a study of employees of the Swiss-Belinn SKA Hotel Pekanbaru. The research method used in this research is descriptive research with quantitative methods. The population in this study were all employees of the …
Production of bitter melon chips in Home Industry Permata Foods is still facing several problems due to lack of identifications on the supply chain and partnership between supplier and distributor, added value of proccessing bitter melon into chips, and recommendations for improving the agroindustrial business performance has not been identified. The aimofthis research is to identify product, f…
This research was carried out at the Trubus Pekanbaru Store. The Trubus shop has implemented several marketing mix strategies including: selling quality products at affordable prices, having a comfortable place and various attractive promotions such as cashback for loyal Trubus shop customers. The purpose of this research is to identify customer characteristics in the Trubus Pekanbaru agricultu…
Sugar palm (Arenga pinnata Merr) or also often known as the enau tree, is a type of palm plant that has many benefits. The uniqueness of Siambul Village is that there are still many indigenous people from inland tribes, namely the Talang Mamak (Old Malay) tribe. One of the characteristics of rural communities is that their lives are very dependent on agriculture as the main source of income. Th…
This study examines the impact of agricultural extension services on horticulture farmers in Marpoyan Damai District, Pekanbaru City. These farmers contend with challenges such as limited capital, land availability, fluctuating prices, market competition, and a lack of knowledge and skills. The study has three main objectives: to describe the characteristics of the farmers, to analyze the role …
Pekanbaru is one of the cities that sells pineapples from various regions in Riau Province by peeling or whole. This difference in how to sell will affect the income received by the seller. Thereis adifferencein consumerinterest in wholepineapples and peeled pineapples, so most sellers are interested in selling peeled pineapples rather than whole pineapples. The purpose of this study is to anal…
Many people today are starting to realize the importance of healthy living by consuming oyster mushrooms. One of the oyster mushroom cultivation businesses in Pekanbaru City is the Rumah Jamur Nando. Rumah Jamur Nando must of course be able to face competition through a marketing mix strategy to attract consumers. This study aims to 1) determine the characteristics of oyster mushroom consumers …
BUM Desa Sakinah Lestari is a village economic institution established to improve the village economy. Intellectual capital is an intangible asset in the form of knowledge, experience and expertise related to management, relationships with customers and information technology capacity which is thought to be able to increase economic added value and increase the empowerment. This research was co…
Competition in the wet noodle business in Pekanbaru City has had a major impact on UMKM Musbar Noodle which have experienced a decline in production due to declining consumer demand. This research aims to determine the characteristics of consumers in purchasing Musbar Noodle products, to find out consumer assessments of the 7P marketing mix for purchasing Musbar Noodle products in Sukajadi Dist…
Indonesian Sustainable Palm Oil (ISPO) is a standard for sustainable palm oil plantations in Indonesia. According to Presidential Regulation No. 44 of 2020, all companies and independent farmers must have ISPO certification by 2025. This study aims to: (1) evaluate training and assistance for ISPO certification preparation in the Setia Rukun Farmers Group; (2) analyze the costs of assistance fo…
Eggs layer chicken are a fundamental dietary requirement that must be consistently available. Eggs serve as a significant nutritional contributor for the community, originating from animal protein. This research aims to identify the distribution patterns of layer chicken eggs, explain the supply chain mechanisms of layer chicken eggs, and analyze the marketing efficiency in the layer chicken eg…
Siam orange farming (Citrus nobilis L.) plays a central role in the local economy of Riau. However, various challenges such as pest and disease attacks, market price fluctuations, and limitations in extension services and farmer groups can threaten the sustainability of this farming practice. This study aims to determine the characteristics of farmers, analyze the sustainability status of the f…
Yellow crackers are one of the specialty foods of Kampar Regency that are cultivated by the community to increase income. The research aims to: 1) Know and describe the business profile of Nur Aini yellow cracker agro-industry 2) Analyze the business of Nur Aini yellow cracker agro-industry 3) Formulate the right development strategy for Nur Aini yellow cracker agro-industry. The method used in…
The research was conducted on July 31-August 12, 2023, located in Bagan Hulu Village, Bangko Sub District, Rokan Hilir Regency, Riau Province. This study aims to analyze the effect of operational costs on fishermen's business income before and after the increase in fuel oil, and to analyze the statistical differences in fishermen's income in Bagan Hulu Village, Bangko Sub District, Rokan Hilir …