ABSTRACT This study aims to analyze the influence of Price and Promotion on Purchase Decisions with Brand Image as an Intervening Variable. The research method used is the Quantitative method. This study uses purposive sampling. The sample in this study is 100 respondents. The data collection instrument uses a questionnaire. The bound variable is the Purchase Decision variable and the …
This study was conducted with the aim of understanding the influence of live streaming and price discounts on impulse buying, with positive emotion as an intervening variable, in the Shopee application among the residents of Pekanbaru city. The population in this study consists of residents of Pekanbaru who have previously made impulsive purchases during live streaming on the Shopee app. The sa…
ABSTRACT This research aims to determine the influence of Viral Marketing and Beauty Influencer Reviews on Purchase Decisions through Customer Trust in Somethinc skincare products in Pekanbaru City. The population in this research were all consumers of Somehinc skincare products in Pekanbaru City. The sampling technique used in this research is the Non-Probability Sampling technique with…
ABSTRAK This study aims to examine the effect of income and locus of control to financial management behavior of K-Popers community members in Pekanbaru City with hedonism lifestyle as a moderating variable. The population in this study includes K-Pop fans in the city of Pekanbaru who meet certain criteria with a sample of 330 respondents. Purposive sampling technique. Data analysis uses str…
ABSTRACT This research aims to determine the influence of Online Customer Reviews and Perceived Quality on Purchase Intention through Customer Trust of Luxrime Official Shop Cosmetic Products on Shopee. The population in this study were people in Pekanbaru City who knew Luxcrime cosmetic products on the Official Shop Shopee. The sampling technique used in this research is the Non-Probability S…
This research was conducted with the aim of finding out the influence of perception and self-confidence on interest in becoming an entrepreneur through motivation. The population in this research was the 2020 class of Riau University Management Study Program students, totaling 351 people. The number of samples in this research was carried out using a Non-Probability Sampling technique…
ABSTRACT This study aims to determine the effect of environmental performance, financial performance, investment decisions, funding decisions, and firm size on firm value. The population in this study are property & real estate sector companies listed on the Indonesia Stock Exchange (IDX) during the 2018-2022 period. This study uses quantitative data types and secondary data sources obtained…
This study aims to determine the effect of Work Environment and Green Human Resource Management (GHRM) on Environmental Performance through Job Satisfaction at PT Pacific Indopalm Industries. through Job Satisfaction at PT Pacific Indopalm Industries. The research was conducted on the company's factory employees. The sampling technique used in this research is Probability Sampling with Simple R…
ABSTRACT This research aims to determine the influence of competence, self-efficacy, motivation and work environment on the performance of state civil servants (ASN) and casual daily workers (THL) at the Indragiri Hulu Regency Library Service located on Jalan Regent Tulus, Sekip Hulu, Kec. Rengat, Indragiri Hulu Regency, Riau 29319. This research is quantitative research with data collection u…
ABSTRACT This is study is entitled The Effect of Profitability, Liquidity, and Leverage on Company Value in Coal Mining Companies Listed on The Indonesian Stock Exchage in 2018-2023 Period. This study aims to analyze the effect of Profitability, Liquidity, and Leverage on Company Value. The population in this study includes Coal Mining Companies Listed on The Indonesian Stock Exchage in …
This research aims to determine the effect of intellectual capital on asset growth and the sharia supervisory board on profitability. This research was conducted on sharia banking in Indonesia in 2018-2022. The sampling technique used the purposive sampling method, the data collection used was documentation. The sample in this study was 11 companies with 55 observation data. The data analysis t…
ABSTRACT This research aims to determine the effect of entrepreneurship education on students' entrepreneurial interest with self-efficacy as a mediating variable. Determination of the sample size was carried out using the Slovin formula as many as 83 students and sampling using the stratified random sampling method. The research variables studied consist of entrepreneurship education as …
ABSTRACT This research aims to find out whether Empowerment and Teamwork influence Affective Commitment in Producer Cooperatives in Pekanbaru City. To find out whether Empowerment and Teamwork influence the Performance of Management in Producer Cooperatives in Pekanbaru City. To find out Affective Commitment influences the Performance of Management in Producer Cooperatives in Pekanbaru C…
ABSTRACT This study aims to evaluate the impact of implementing cooperative principles and training programs on the motivation and performance of management in cooperative savings and loan institutions in Pekanbaru. The research methodology involved distributing questionnaires to 10 active cooperative savings and loan institutions, with a total of 30 respondents. Data analysis was performed …
ABSTRACT This study to determine the effect of internship experience, work interest, soft skills, and work motivation on work readiness of students majoring in Management Department, Faculty of Economics and Business, Riau University. The population in this study included all students majoring in Management class 2020, Faculties of Economics and Business, totaling 321 people with a sample of…
ABSTRACT This study aims to determine the influence of work discipline, supervision and job stress on employee performance at PT Yose Andalan Melayu Pangkalan Kerinci. The type of data in the research used is quantitative. The population in this study includes all employees at PT Yose Andalan Melayu Pangkalan Kerinci. The sampling technique used in this study is a saturated sample with…
ABSTRACT This study aims to find out 1) the influence of brand image on purchase decisions on consumers, 2) the influence of product quality on purchase decisions on consumers, 3) the influence of price on purchase decisions on consumers 4) the influence of brand image, product quality, and price on consumer purchase decisions. This study is quantitative with multiple linear regression ana…
ABSTRACT This research aims to determine the influence of self-efficacy, work environment and work enthusiasm on employee performance at PT. Riau Media Television Pekanbaru. The population in this study were employees at PT. Riau Media Television Pekanbaru, totaling 60 people. The number of samples in this research was 60 people. The sampling technique in this research used the census …
ABSTRACT This study aims to analyze the effect of workload, work ethic and work motivation on employee productivity at PT Semesta Mitra Sejahtera Pekanbaru. This type of research is Descriptive and Inferential research, the sampling technique for this study is a saturated sample, where all employees are sampled and the population in this study are all employees of PT. Semesta Mitra Sejahte…
ABSTRACT This research was conducted at PT. Bintang Distribution Indonesia, Kampar. The purpose of this study is to determine the influence of work discipline, leadership style and motivation on employee performance at PT. Bintang Distribution Indonesia, Kampar. The population in this study includes all employees totaling 48 people. The sampling technique uses a census sample where all membe…