CD Tesis
Pengaruh Orientasi Kewirausahaan Sosial Dan Social Salience Terhadap Perencanaan Bisnis Dan Dampaknya Terhadap Kinerja Organisasi: Peran Konteks Sosial Ekonomi Sebagai Pemoderasi
This study uses an analysis of the Resource Based View (RBV) approach. In
contrast to previous studies, this study uses social entrepreneurship orientation
variables by using 6 dimensions to analyze social organizations engaged in
health. This study aims to analyze the direct effect of social entrepreneurship
orientation and social salience on the performance of social organizations, and
the indirect effect of social entrepreneurship orientation and social salience on
the performance of social organizations mediated by business planning. This
study also analyzes the effect of business planning on the performance of social
organizations moderated by socio-economic context.
This research is a quantitative research. The population in this study is a
hospital in Pekanbaru City, Riau Province, Indonesia. Data were obtained
through questionnaires given to the President Director, Finance Director, and
Hospital Operations Director as research respondents. The data obtained were
then analyzed using SEM-PLS.
The results showed that the orientation of social entrepreneurship, social
salience, and business planning had an effect on organizational performance. The
results of this study also found that business planning can act as a mediating
variable while the socio-economic context acts as a moderating variable in the
relationship between social entrepreneurship orientation and social salience on
organizational performance. The findings of this study indicate that the hospital
applies a resource based view (RBV) in using resources, by applying a social
entrepreneurial orientation and being driven by social salience values that have
been set by the founders, and conducting business planning can lead the
organization to achieve organizational goals which is reflected in the
organizational performance of the hospital. In addition, a favorable socioeconomic
context can help carry out the business plans that have been designed
by hospital management and will improve hospital performance.
Keywords: Social entrepreneurship orientation, social salience, business
planning, socio-economic context, organizational performance,
hospital
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