CD Skripsi

Peran Tenant Relations Dalammempertahankan Hubungan Kerjasama Dengan Tenant Outlet Mall Ska Pekanbaru

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The industrial era 4.0 has brought about significant transformation in the global industrial landscape. In Indonesia, the retail trade sector is experiencing dynamic growth, marked by the emergence of various trading companies that show promising business prospects. This phenomenon is clearly visible in the development of modern shopping centers or malls which are predicted to continue to grow in the coming years. With more and more consumers turning to online shopping, modern shopping centers must adapt quickly to stay relevant. Research shows that more than 60% of consumers now prefer an integrated online and offline shopping experience, which encourages malls to create more engaging and interactive experiences.
This research uses a qualitative method with a descriptive approach. This research was conducted at SKA Mall Pekanbaru. There were seven informants taken through purposive techniques. The types and sources of data were obtained through primary data and secondary data. Data collection was carried out through observation, interviews, and documentation. This study uses interactive data analysis by miles and huberman with data validity checks carried out through extension of participation and triangulation.
The results of this study indicate that Tenant Relations have a very strategic role in maintaining cooperative relationships with Tenant Outlets at Mall SKA Pekanbaru. By building trust such as support for facilities and promotions, responding quickly to complaints, and ensuring intensive two-way communication. Then showing a strong commitment such as establishing and ensuring closer relationships through regular visits, Tenant participation in mall programs and events, and evaluating mall operational policies. Then providing Tenant satisfaction such as responding quickly to complaints, a proactive approach in dealing with obstacles and challenges, and accepting criticism/input for improving services from Tenant s. and building togetherness such as through mall anniversary celebrations and utilizing social media, and Tenant visits and Tenant gatherings. The mall can create a more dynamic and sustainable business ecosystem. Success in these aspects not only contributes to the stability of the Tenant 's business, but also has a positive impact on the attractiveness and long- term growth of Mall SKA Pekanbaru as a competitive shopping center.
Keywords: Tenant Relations, Tenant, Cooperative Relationships

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101112212

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101112212

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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