CD Skripsi

Pengaruh Service Quality, Customer Experience Dan Perceived Value Terhadap Loyalitas Pelanggan Maskapai Penerbangan (Studi Pada Pengguna Jasa Kantormaskapai Airasia Perwakilan Pekanbaru)

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Business competition in Indonesia is now increasing, many companies operate in similar fields and services so that competition cannot be avoided. This condition encourages every business actor to be more active in attracting customers by designing effective business strategies to achieve business goals. The purpose of this study was to determine the effect of service quality, customer experience and perceived value on airline customer loyalty (a study of users of AirAsia representative office services in Pekanbaru). This study uses a quantitative method with a Purposive Sampling sampling technique. This study uses a questionnaire as a method of data collection that will be responded to by 98 respondents. The analysis tool used is SPSS version 25. This study uses validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, t-tests, F-tests and coefficient of determination (R2) tests. The test results show that service quality, customer experience and perceived value have a significant effect on airline customer loyalty in users of AirAsia representative office services in Pekanbaru.
Keywords: Service Quality, Customer Experience, Perceived Value, Loyalty, Airline Customers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101113914

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101113914

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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