CD Skripsi
Persepsi Mahasiswi Di Pekanbaru Tentang Standar Kecantikan Ideal
Beauty standards that are considered ideal are often determined by the images displayed in the mass media and social media, which can create unrealistic expectations and have the potential to have a negative impact on the mental health and well-being of individuals. This can not only affect students’ perceptions of themselves, but also encourage behavioral changes, including efforts to achieve a body shape that is considered in accordance with these standards. Therefore, this study is to analyze the beauty standards that exist in society and social media that make students have different views for each individual. The purpose of this study is to analyze the sensation process of female students in Pekanbaru about ideal beauty standards, to analyze the attention process of female students in Pekanbaru about ideal beauty standards, and to analyze the interpretation process of female students in Pekanbaru about ideal beauty standards.
This study uses a qualitative method with a descriptive approach. Data collection techniques used in this study were through observation, interviews, and documentation. The characteristics of informants selected by researchers based on purposive and snawball techniques with a total of 6 female students. Data analysis techniques use data collection, data reduction, data presentation, and drawing conclusions. With, the data validity checking technique is triangulation.
The results of this study show the stages of perception sensations that exist in female students in Pekanbaru regarding ideal beauty standards, namely white, slim, sharp nose, neat teeth, hour glass body shape, and attractive and in accordance with what is displayed on social media. The stages of attention in female students when they see beauty standards on social media, namely they are interested in seeing content that discusses outfit checks, sports, make-up tutorials, and skincare. The stages of interpretation in female students in Pekanbaru for the existing ideal beauty standards are very excessive and sad to see, so there is no need to fulfill and follow all of what is now the standard that can harm yourself.
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