CD Skripsi

Analisis Tingkat Kepuasan Konsumen Atas Atribut Produk Mobil Daihatsu Ayla Di Kota Pekanbaru

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The purpose of this research is: for measuring the degree of customer satisfaction to attribute Daihatsu ayla products, namely: a, quality products, the design and style products, features products, security products.In this research as the subject of research is now consumers who ever buy and using a Daihatsu ayla. While which become object of is the extent of satisfaction the customers to attribute products Daihatsu ayla car. This research using analysis ipa ( important perfomance analysis ). Technique data collection used is interviews and the questionnaire. research it uses 96 sample obtained by means of sampling non probability. The results of the analysis data shown that: the level of satisfaction the customers to attribute products car Daihatsu ayla is not satisfactory.
Keywords : brand, quality products, the design and style products, features products, design style, decision the purchase.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 117 (0187)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Binis – Manajemen., 2017

Deskripsi Fisik

xii, 63 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 117 (0187)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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