CD Skripsi

Pengaruh Iklan Terhadap Minat Beli Dan Dampaknya Terhadap Keputusan Pembelian Pada Produk Yamaha Alfa Scorpii Pekanbaru

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This research was conducted at PT. Yamaha Alfa Scorpii Pekanbaru. The purpose of this study to determine the effect of advertising on buying interest on Yamaha products Alfa Scorpii Pekanbaru, to determine the influence of advertising on purchase decisions on Yamaha products Alfa Scorpii Pekanbaru and to determine the influence of advertising on purchasing decisions through buying interest on Yamaha products Alfa Scorpii Pekanbaru. To achieve these objectives the research performed by using the sample of 100 respondents, by using the method of data analysis that uses Partial Test.
These results indicate that the effect of advertising and buying interest both positively and significantly on purchasing decisions on Yamaha products Alfa Scorpii Pekanbaru. In addition, the ad also significantly affect the buying interest. In the context of direct influence, interest in buying a higher effect of advertising on purchase decisions on Yamaha products Alfa Scorpii Pekanbaru.
Keywords: Advertising, Interests Purchase, Purchasing Decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 115 (0374)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Binis – Manajemen., 2015

Deskripsi Fisik

x, 70 hlm.: ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 115 (0374)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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