CD Skripsi

Pengaruh Pesan Kampanye Germas (Gerakan Masyarakat Hidup Sehat) Puskesmas Harapan Raya Terhadap Gaya Hidup Sehat Masyarakat Kecamatan Bukit Raya

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Public health conditions in Indonesia are now increasingly complex, this is
due to the fact that Indonesia is currently experiencing changes in disease patterns
which are commonly referred to as epidemiological migration. Epidemiological
transitions arise due to changes in behavior patterns and disease patterns in
Indonesian society caused by modern lifestyle patterns. Pekanbaru City, which holds
the status of the capital city of Riau Province, is faced with the problem of disease
cases, which are related to an unhealthy lifestyle. Based on the Central Statistics
Agency of Pekanbaru City, Bukit Raya District is one of the sub-districts ranked
second in terms of disease cases in Pekanbaru City. In addition, the distribution of
GERMAS is mostly found in Bukit Raya Subdistrict, seen in the holding of GERMAS
at CFD (Car Free Day) in Bukit Raya Sub-district and the distribution of GERMAS
billboards, banners and campaign brochures. The purpose of this study was to know
at a glance the effect of the GERMAS campaign message (a movement for a healthy
living community) Harapan Raya Community Health Center on the healthy lifestyle
of the people of Bukit Raya District.
This study uses quantitative research methods, with data analysis techniques,
namely through distributing questionnaires directly to the people of Bukit Raya
Subdistrict with a population of 27,333 people and the number of samples taken is
100 respondents calculated using the Slovin formula and determined by purposive
sampling technique. The data analysis technique in this study used simple linear
regression analysis techniques that were processed using SPSS 22 for Windows.
The results of this study indicate the value of the regression coefficient in this
study is Y = 8,072 + 0,770 X Meanwhile tcount (8,981) is greater than ttable (1.984).
Based on the statistical calculations obtained, the hypothesis for this study is that Ha
there is a significant influence between the message of the GERMAS campaign (X)
the healthy lifestyle of the people of Bukit Raya District (Y). So it means that Ha is
accepted and H0 is rejected. Furthermore, the coefficient of determination (Rsquare)
is 0.451. This can state that the life of the people of Bukit Raya Subdistrict is 45.1%,
which means that the message of the GERMAS campaign is temporary obtained by
other variables that are not included in this study.
Keywords: Campaign Message, GERMAS, Healthy Lifestyle

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0010)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

viii, 69 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0010)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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