CD Skripsi

Pemanfaatan Media Sosial Instagram @Genpi.Bengkalis Dalam Mempromosikan Potensi Wisata Kabupaten Bengkalis

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Generasi Pesona Indonesia Community (GenPI) is a digital-based
community formed by the Ministry of Tourism spread in various regions in
Indonesia with the aim of promoting regional tourism to grow through the current
trending media through digital. The GenPI Bengkalis community was formed on
October 13, 2018 by using the Instagram social media platform to promote
tourism potential in Bengkalis Regency. Instagram Social Media is a media
sharing that facilitates its users to share media such as photos and videos. With
the presence of Instagram, it is very helpful for promotional activities for its users
coupled with Instagram features that can increase the interest of other users to
like the content. The purpose of this study is to find out the use of social media
@genpi.bengkalis in the promotion of tourism potential in Bengkalis Regency and
analyze the strategy of managing social media Instagram @genpi.bengkalis as a
media to promote tourism potential in Bengkalis Regency.
This study uses qualitative methods with purposive techniques as
determining informants. There are eight informants as research subjects, while
Instagram social media @genpi.bengkalis as objects in research. As for, data
collection techniques are done with observations, interviews, and documentation.
While data validity technique in the form of triangulation.
The results of this study indicate the use of social media by the GenPI
Bengkalis community through Instagram @ genpi.bengkalis, namely, as a tourism
promotion media because Instagram social media can be used for free and can
reach many people, then add insight and knowledge of the community about the
potential of regional tourism because through social media it is very easy to
establish interactions with other users (follower), finally increasing the number of
tourist visits because through social media it can build and attract public interest,
so that it can be used as a media for tourism promotion in Bengkalis Regency. as
well as in the management of social media Instagram @ genpi.bengkalis by the
Bengkalis GenPI community in conveying information or promoting tourism in a
directed manner that has been adjusted to the characteristics of social media
Instagram starting from content selection, feature use, determining

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0012)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

x, 112 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0012)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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