CD Skripsi

Srategi Konvergensi Media Cetak Harian Riau Pos

---

Developments in communication technologies today is very rapidly. The
birth of digital media that uses Internet technology has affected the print media,
where the number of circulation continues to decline from year to year. Print
media that are still surviving are required to convergence by preparing digitalbased
media, one of wich is Riau Pos. As the purpose of this research is to find
out the media convergence strategy carried out by Riau Pos.
This study uses a qualitative method using media convergence teory, with
the presentation of descriptive analisys by describing the state of the subject and
object of research based on the existing facst. The data colection techniques were
carried out trhough intervies with five informants using purposive sampling,
documentation and observation. The data analysis techniques in this study used
and interactive model by Miles and Huberman with the data analysis unit in the
form of text/ sentence/ dialogue. To achieve the validity of the data in this study
the authors used two data checking techniques, namely by extention of
practicipation and triangulation techniques.
The results showed that the convergence strategy of the daily Riau Pos
industry has been ncarried out well. Planning and evaluation carried out by Riau
Pos is decided be leadership of Riau Pos, besides that, the implementation of
media convergence carried out by the Riau Pos daily is by unifying the newsroom.
so that it can describe the Riaupos convergence strategy using the management
function of media planning, organitation, actuating and controling. In addition,
will describe how implementation of media convergence carried out by Riaupos
daily is by providing a digital media platform in the from of e-paper, and
providing social media such as Intragram, Facebook, Twitter and its Youtube
channel, Raiupos.co for a young consumer audience. However, there are a
number of things that need to be improved so the in the future Riaupos daily will
still exist as a media company.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 06.121 (0020)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xii,109 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 06.121 (0020)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar