CD Skripsi

Strategi Promosi Dinas Pariwisata Kabupaten Humbang Hasundutan Dalam Mengembangkan Objek Wisata Geosite Sipinsur

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Promotion is very important in developing tourism in an area. Geosite
Sipinsur is a tourist attraction in the form of a nature conservation park and
natural scenery featuring a view of Lake Toba and surrounded by pine forests.
The Sipinsur Geosite is one of the main tourist areas in Humbang Hasundutan
Regency and this area is still managed by the Regional Government. The purpose
of this study was to determine the promotion strategy of the Humbang
Hasundutan Regency Tourism Office in developing the Sipinsur Geosite tourism
object through advertising, public relations and sales promotion activities.
This study used qualitative research methods. The data collection
technique starts from observation, interview and documentation. For data
analysis techniques refer to the interactive model of Miles and Huberman.
Meanwhile, checking the validity of the data used the participation extension
technique and triangulation.
The results of this study indicate that the Humbang Hasundutan Regency
Tourism Office carries out a promotional strategy through advertising activities
using printed media such as making brochures, leaflets, tourism books, stickers,
10 booklets, 2000 CDs of Tourism, newspapers and 1500 ex tourism maps.
Electronic media by making shows on television broadcast on local TV, namely
TV One North Sumatra, Cable TV such as: RMTV, CNN, Day TV and Efarina TV.
Advertising also uses radios such as Pelita Batak and Anugerah and creates
websites and social media accounts (Facebook). For outdoor media by installing
baleho and 10 banners. The promotion strategy through public relations activities
is carried out by holding outreach and discussions about sapta charm, holding
coaching counseling for tourism business actors and participating in highland
zone tourism guide activities held by the North Sumatra Provincial Tourism
Office. The promotion strategy is through sales promotion activities by holding
various activities such as the selection of tourism ambassadors, the Toba coffee
festival, the Lake Toba festival, the charm of Humbahas and holding art and
cultural performances as well as conducting tourism promotion activities in
Jakarta.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0022)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

x, 87 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0022)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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