CD Skripsi

Strategi Komunikasi Pemasaran Dinas Pariwisata Kabupaten Rokan Hilir Dalam Meningkatkan Kunjungan Wisatawan Ke Objek Wisata Pulau Jemur

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Seeing the ever increasing number of visits, Jemur Island is one of the potential
objects that can be developed in Rokan Hilir Regency. Marketing strategies are needed to
increase the number of visitors and the competitiveness of tourism products in the market.
To increase the number of visitors, and introduce it to the wider community, an
appropriate marketing communication strategy is needed by the local government. The
purpose of this study was to determine how the form of advertising (advertising) carried
out by the tourism office of Rokan Hilir Regency in promoting the Jemur Island Tourism
Object.
This type of research is field research that directly goes to the research location.
This research is qualitative in nature of giving (descriptive) to tell the real things in the
field. The location of this research was conducted in the tourist attraction of Pulau
Jemur, Rokan Hilir Regency. The subjects of this research are the Head of the Rokan
Hilir Regency Tourism Office, the Public Relations section of the Tourism Office and
other employees because in these sections and positions policies are made and
implemented for the development of the island of tourism objects. The object of research
is the Marketing Communication Strategy of the Rokan Hilir Regency Tourism Office in
increasing the number of visits to the Jemur Island Tourism Object. Data collection
techniques using observation, interviews and documentation. In the data analysis
process, researchers used an interactive analysis model. Miles and Huberman's
interactive analysis model consists of four components, namely (1) data collection (2)
data reduction, (3) data presentation, and (4) drawing conclusions.
The results showed that the advertisements carried out by the Department of
Culture, Tourism, Youth and Sports of Rokan Hilir Regency on Jemur Island with the
installation of billboards in an easily visible place, in addition to electronic media such
as television was implemented. Sales promotion for Pulau Jemur is by going straight to
the barge fire event. In the application of personal selling, namely creating outdoor
exhibitions or solo exhibitions. In the implementation of public relations, cooperation
with the mass media, including: television stations, magazines and collaborating with
other parties in the development and management of tourist objects. Direct marketing is
carried out by means of direct introduction, bringing media to the Jemur Island area
which is provided with lodging, consumption, transportation facilities for the purpose of
publication.
Keywords: Strategy, Marketing communication, tourist visits

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0026)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

x, 78 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0026)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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