The development of communication technology has pushed conventional media, including radio, to adapt to the digital era. One of the media that has undergone digital transformation is Green Radio Line, a digital radio-based media focused on environmental journalism. Facing the challenges of keeping up with the rapid evolution of technology and an audience that is increasingly critical of environ…
The Ibnu Al-Mubarok Agrotourism Waste Bank in empowering the community through waste management is an extraordinary attraction. Of course, the success in empowering the community cannot be separated from the communication of the Ibnu Al-Mubarok Agrotourism Waste Bank in inviting the community to participate in every activity they hold. Community empowerment communication is communication that e…
The industrial era 4.0 has brought about significant transformation in the global industrial landscape. In Indonesia, the retail trade sector is experiencing dynamic growth, marked by the emergence of various trading companies that show promising business prospects. This phenomenon is clearly visible in the development of modern shopping centers or malls which are predicted to continue to grow …
PT Riau Andalan Pulp and Paper (PT RAPP) has implemented the RGE Social Media Ambassador program as a corporate strategy to maintain its public image, and the program has successfully become a finalist in an international award. This study aims to examine how PT RAPP’s Public Relations department manages the RGE Social Media Ambassador program as part of the company's communication strategy. …
Collaborative marketing communication strategies are increasingly being applied by various brands in the digital era to expand market reach and strengthen brand image. In its marketing activities, Lokalate through Nutrihub Pekanbaru seeks to maximize collaborative marketing strategies to improve its brand image as #sobatmelekgue. The purpose of this research is to analyze the event collaboratio…
Korean drama is one of the most popular Korean wave cultural products in the world. Korean drama as one of the mass media not only functions as an entertainment medium but also as a medium that can influence the behavior of its audience. Self-diagnosis of mental health disorders occurs among young people, especially Generation Z. Daily Dose of Sunshine is one of the Korean dramas that raises th…
IDCloudHost, as a cloud server service provider, utilizes KOL (Key Opinion Leader) endorsements to achieve its product marketing objectives. The collaboration between IDCloudHost and KOLs results in content known as product endorsement posts. This communication strategy is implemented to further reach the target market that IDCloudHost aims to capture. The purpose of this study is to analyze ID…
The decision to postpone marriage has become an increasingly common social phenomenon among the younger generation, influenced by various factors including media influence and career expectations. This study refers to Cultivation Theory to analyze how exposure to the Marriage is Scary trending content on TikTok and career expectations influence the decision to postpone marriage. With the increa…
The rapid development of digital technology has significantly transformed the media landscape and the public’s patterns of information consumption, including in the field of radio broadcasting. The emergence of the internet as a primary connector of digital media has driven conventional media such as radio to undergo transformation in order to stay relevant. Generation Z, which tends to acces…
The Pekanbaru City Government is carrying out this digital transformation, one of which is through social media to carry out functions in its public relations department, namely Instagram. This is in accordance with the Public Relations function of the Pekanbaru City Government which is obliged to provide an understanding of the vision, mission and objectives of the city government as well as a…
The development of social media now makes it easier for someone to form personal branding This study analyzes the personal branding of @dr.bobbyjantung accounts on Instagram social media, which focuses on heart health content. With good personal branding, it will certainly make it easier for someone to be widely recognized, gain trust from others and make it easier to build relationships. Dr. B…
TikTok is an application that is still an application that is widely downloaded and used by a wide audience. The TikTok application has a trending feature so that users can see videos that are currently being watched by the public and are currently popular. The TikTok account @Zymuno_store is a user of the TikTok application whose entire content contains promotions of the herbal medicine Zymuno…
The significant growth of the retail industry in Indonesia is driving intense competition among retail companies, including Alfamart. In order to differentiate itself and attract the best talent, Alfamart Batam Branch is building a strong work culture through innovative communication strategies. This research aims to analyze the role of social media specialists in disseminating and internalizin…
ABSTRACT: Community welfare needs to be improved in order to form an independent society and able to adapt to environmental changes. The improvement of welfare can be done through the Corporate Social Responsibility (CSR) program. CSR is one of the strategies in the development of community empowerment in Indonesia. PTPN IV Regional 3 implements a Partnership Program to support the development …
TikTok allows users to create instant videos with its various features. One TikTok account that went viral and became controversial is the account @Iben M.A. The content produced by @Iben M.A showcases generosity on social media. Based on the researcher’s observations, this content has sparked pros and cons among Universitas Riau students, making it an interesting subject for further research…
The lack of public awareness of the importance of a clean environment means that trash is scattered in various places, even in places where it shouldn't be such as public roads and gutters. Not only does garbage have a negative impact on health, it can also cause disasters such as floods. The purpose of this research is to analyze Applebaum and Anatol's persuasive communication model used by DL…
Pekanbaru City is a metropolitan city that has businesses that can develop rapidly. The large number of online shop users in Pekanbaru reflects the large number of people who are interested in shopping online rather than going directly to the shop, such as the Pekanbaru crystal guava fruit shop which uses Instagram social media to promote its products. Instagram is a social networking-based app…
The news of President Joko Widodo's eldest son Gibran Rakabuming Raka's candidacy as Prabowo Subianto's vice presidential candidate in the 2024 presidential and vice presidential elections has become a political phenomenon highlighted by various circles in Indonesia and even the world. One of the media that also discussed the election was Tempo. In this regard, this study aims to analyze the di…
Women are often presented solely as objects and forget their personalities. Even the exploitation of women is often carried out by the mass media. Advertising is a mass media that has a strong influence in constructing women's beauty standards. Make Over Beauty Beyond Compare advertisement is a form of campaign conducted by Make Over as a support for all women who want to experiment outside the…
The development of hedonistic lifestyle of students of SMAN 9 Pekanbaru has become a serious concern. This problem is evident from the behavior of students who often prioritize pleasure and enjoyment in various aspects of daily life. Hedonism is a view that considers pleasure to be the most important thing in life. The purpose of this study is to reveal the meaning of hedonistic lifestyle of st…