Analisis Rantai Pasok(Supply Chain) Beras Kemasan Bestseller Di Kota Pekanbaru

ABSTRACT Anak Daro, Topi Koki, and Belida are the three most popular packaged rice products in Pekanbaru City. The objectives of this study are to determine the marketing actors and chain in Pekanbaru City's best-selling packaged rice supply chain, examine the mechanism of the supply chain for Pekanbaru City's bestselling packaged rice, and assess the marketing effectiveness of the supply …