CD Disertasi

Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Konsumen Bolu Kemojo Kota Makmur

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Increasingly fierce business competition requires business actors to implement a comprehensive and integrated marketing strategy to achieve marketing goals, including the Bolu Kemojo business in Makmur City, Pekanbaru. Bolu kemojo is one of the specialties of Riau Province. Therefore, the purpose of this study was to analyze the effect of the marketing mix on consumer repurchase interest in Bolu Kemojo Makmur City. The research population is all consumers of Bolu Kemojo Makmur City. The research sample amounted to 100 people. The sampling technique was purposive random sampling with sample criteria at least 3 times having purchased Bolu Kemojo. Data was collected using a questionnaire and analyzed using multiple linear regression. Based on the results of the study, there is a significant influence between the marketing mix on the repurchase interest of Bolu Kemojo. Interest in repurchasing Bolu Kemojo Kota Makmur. Specifically, if the owner of Bolu Kemojo Makmur City has a good marketing mix, then the repurchase interest of consumers in Bolu Kemojo will increase. consumers on bolu kemojo will increase.
Keywords : marketing mix; repurchase interest; consumers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2005114137

Penerbit

Pekanbaru : Universitas Riau FKIP Pendidikan Ekonomi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2005114137

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Aldi

Versi lain/terkait

Lampiran Berkas

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