CD Skripsi

Perilaku Konsumtif Komunitas Bangkinang Running Club

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Bangkinang Running Club (BRC) is a running community that exists and is quite well-known in Kampar Regency, especially in Bangkinang City. Bangkinang Running Club was established with the aim of encouraging Bangkinang City residents to adopt a healthy lifestyle through running activities. This study aims to determine and examine the consumer behavior of Bangkinang Running Club community members. The research method used in this study is quantitative descriptive with data sources derived from primary and secondary data. The results of the study indicate that the main reason members join this community is the closeness and similarity of interests between them. In addition, the consumer behavior of BRC members is influenced by prestige factors, the desire to follow trends, a luxurious lifestyle, and the drive to gain recognition from others.


Keywords: Consumer Behavior, Community, Running, Consumerism

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113114

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113114

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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