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Strategi Pemasaran Produk Green Bean Kopi Lasi Pada Komunitas Selaras Alam Di Kabupaten Agam Sumatera Barat

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ABSTRACT
This research aims to design a marketing strategy for green bean products of lasi coffee in the Selaras Alam Community, West Sumatra. Method used is descriptive qualitative. Data collection method used primary data and secondary data. Sampling technique used was purposive sampling with a total of three respondents. Analysis used is identified of internal and external factors, assessment of IFE and EFE matrix, and SWOT matrix to formulate a marketing strategy for green bean lasi coffee in the Selaras Alam Community. Research results showed the formulation of a marketing strategy that includes SO strategy (carrying out more promotional activities, expanding branches to get closer to consumers), WO strategy (determining strategic locations to be better known and promotions must be better in order to increase interest), ST strategy (determining the quality of a distinctive fragrance, maintaining quality and quality of raw materials, and providing affordable prices), WT strategy (increasing the use of technology through social media much as Instagram, Tiktok, Facebook, finding easily accessible places, and improving the marketing management system).
Keyword : green bean, marketing, SWOT

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Availability

Detaylı Bilgi

Serinin Başlığı

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Çağrı Numarası

1806110908

Yayıncı

Pekanbaru : Universitas Riau – F.PERTANIAN – TEKNOLOGI INDUSTRI PERTANIAN., 2025

Karşılaştırma

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Dil

Indonesia

ISBN/ISSN

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Sınıflandırma

1806110908

İçerik Tipi

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Media Tipi

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Taşıyıcı Tipi

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Sürüm

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Konu

TEKNOLOGI INDUSTRI PERTANIAN

Özel Detaylı Bilgi

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Sorumluluk Beyanı

daus

Diğer Sürüm/İlişkili

Dosya Eki

Yorumlar

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