This research departs from the phenomena and problems regarding the Pekanbaru City Government Communication strategy in Pekanbaru City Branding as a Smart City Madani, where there are still many people who do not know what Pekanbaru Smart City Madani is, because so far the socialization of Smart City Madani is still generally not specific. , In realizing the Pekanbaru Smart City Madani, of cour…