THE INFLUENCE OF STORE LAYOUT, PRODUCT DIVERSITY AND PRODUCT QUALITY ON PURCHASING DECISIONS AT VIERA OLEH-OLEH PEKANBARU By : Manisa Leila Email : [email protected] Supervisor: Endang Sutrisna Business Administration Study Program, Department of Administrative Sciences Faculty of Social and Political Sciences, Riau University, Pekanbaru, Indonesia Binawidya Campus Jl. …