Pengaruh Bauran Pemasaran Terhadap Citra Perguruan Tinggi Dan Keputusan Mahas…

In this competition era, each Private Higher Education Institutions is demanded to outperform their competitors so that they possibly attract the prospective students who will determine their choice on those PHEI. Lately, this kind of demand also prevailed at STMIK Amik Riau, Pekanbaru as their number of students were continuously decreased. Education service marketing as one of tools in this k…