Pengaruh Kualitas Produk, Penetapan Harga, Dan Strategi Promosi Terhadap Kepu…

ABSTRACT Purchasing decisions are an important part of the product marketing concept and this is the background of this research. Product quality, pricing, and promotion strategy are part of the factors supporting consumer purchasing decisions. This study aims to determine the effect of product quality, pricing and promotion strategy on purchasing decisions of used Honda cars at Arengka Auto M…