Pengaruh Efektivitas Iklan Terhadap Brand Image Dan Keputusan Pembelian Kosme…

This study aimed to analyze the Effect of Advertising Effectiveness on Brand Image and Decision to Purchase Revlon Cosmetics in Pekanbaru. In this study consisted of five variables, namely, the Adv Message Quality (X1), the Adv Attractiveness (X2), the Frequency of Advertisements (X3), Brand Image (Y1), and Purchase Decisions (Y2). The sampling method that used is Purposive Sampling, with the…