Analisis Sikap Konsumen Dalam Pembelian Gula Aren Di Pasar Modern Kecamatan R…

ABSTRACT This research aims to find out the characteristics and attitudes of consumers in purchasing palm sugar and the relationship between consumer characteristics and the choice of type of palm sugar when purchasing palm sugar. This research was conducted at the Modern Market, Rambah District, Rokan Hulu Regency. The data in this study were analyzed using descriptive analysis, Fishbein mult…