Penerapan Green Marketing Melalui Bauran Pemasaran Terhadap Keputusan Konsume…

This Research aims to analyse the application of Green marketing on marketing mix variabels consisting of product, price, location, and promotion of the consumer’s decision to buying a house in housing PT. Asta Karya Pekanbaru. This research uses propotional random sampling technique in sample collection with the sample number 268. The method of analysis used in this research was descriptive…

Pengaruh strategi green marketing pada bauran pemasaran terhadap keputusan ko…

Edisi

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ISBN/ISSN

08537593

Deskripsi Fisik

Jurnal ekonomi,vol.21 No.3, September 2013 hlm 88-102

Judul Seri

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No. Panggil

1300620