CD Skripsi

ANALISIS BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TUPPERWARE (Studi Pada Unit Elit Direktur Rayyen Tupperware Ujungbatu)

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Abstract
This study aims to determine and analyze marketing mix ( quality _ product
, determination price , strategy promotion and location ) in increasing sales
volume in Elite Units Director Rayyen Tupperware Ujungbatu . This study uses a
quantitative descriptive analysis method with the SPSS program version 25 . The
population in this study is all There are 300 members of the Rayyen Tupperware
Ujungbatu ED Unit and the sample of this study was 169 respondents from
members of the Ujungbatu Rayyen Tupperware ED Unit . Determination of the
sample in this study using the Krijie formula and M organ , namely the purposive
sampling technique . For technique data collection through questionnaire and
studies library , type and data sources using primary data and secondary . Data
collection techniques using Scale Likert . Results study confirm existence
influence quality product , determination price , strategy promotion and location
in increase sales volume .
Keywords: Product Quality, Pricing, Strategy Promotion , Location , Sales

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123816

Penerbit

Pekanbaru : Universitas Riau - FSIP - ADMINISTRASI BISNIS., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123816

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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